FigJam is the stronger choice when the deciding factor is day-to-day online whiteboards workflow fit, while Mural has the clearer case when pricing shape, deployment control, or rollout risk matters more. For workshop-heavy product and design teams, the practical decision is not feature count; it is which product better supports teams that run planning sessions, maps, retros, and async visual collaboration without forcing a costly migration six months later.
Quick comparison
| Feature | FigJam | Mural |
|---|---|---|
| Starting price | Free plan | $12/mo |
| Free plan | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| G2 rating | Not listed | Not listed |
| Best for | teams testing online whiteboards on a free plan | online whiteboards teams starting around $12/month |
| Starting price | Free plan available; paid tiers depend on usage and plan limits. | Paid plans start at $12/month. |
| Free plan | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| Deployment model | saas | saas |
| Best for | teams testing online whiteboards on a free plan | online whiteboards teams starting around $12/month |
| Primary risk | Free-tier limits can hide the real cost until workflows move into production. | Paid tiers may become expensive as seats, usage, integrations, or governance needs grow. |
Canvas speed and workshop flow
Winner: FigJam. For canvas speed and workshop flow, FigJam is the safer default because its catalog profile fits the way workshop-heavy product and design teams usually evaluate this decision: workflow fit, rollout cost, ownership model, and how quickly the team can prove value with real data. FigJam is positioned as figma's online whiteboard, while Mural is positioned as visual work and collaboration; that difference matters when the comparison moves from a feature checklist into daily operation. If your team is using this category for teams that run planning sessions, maps, retros, and async visual collaboration, test the winner against one production workflow, one admin workflow, and one reporting workflow before committing. Mural can still be the better pick when its ecosystem, existing contracts, or migration path reduces change management, but it asks for a more deliberate rollout plan.
Templates, diagrams, and facilitation
Winner: FigJam. For templates, diagrams, and facilitation, FigJam is the safer default because its catalog profile fits the way workshop-heavy product and design teams usually evaluate this decision: workflow fit, rollout cost, ownership model, and how quickly the team can prove value with real data. FigJam is positioned as figma's online whiteboard, while Mural is positioned as visual work and collaboration; that difference matters when the comparison moves from a feature checklist into daily operation. If your team is using this category for teams that run planning sessions, maps, retros, and async visual collaboration, test the winner against one production workflow, one admin workflow, and one reporting workflow before committing. Mural can still be the better pick when its ecosystem, existing contracts, or migration path reduces change management, but it asks for a more deliberate rollout plan. Adoption also depends on who touches the system every week. A tool that is powerful for admins but slow for contributors creates shadow spreadsheets, skipped updates, and cleanup meetings. In this pair, FigJam has the clearer adoption story for teams that want less training friction.
Async collaboration and comments
Winner: Mural. For async collaboration and comments, Mural is the safer default because its catalog profile fits the way workshop-heavy product and design teams usually evaluate this decision: workflow fit, rollout cost, ownership model, and how quickly the team can prove value with real data. FigJam is positioned as figma's online whiteboard, while Mural is positioned as visual work and collaboration; that difference matters when the comparison moves from a feature checklist into daily operation. If your team is using this category for teams that run planning sessions, maps, retros, and async visual collaboration, test the winner against one production workflow, one admin workflow, and one reporting workflow before committing. FigJam can still be the better pick when its ecosystem, existing contracts, or migration path reduces change management, but it asks for a more deliberate rollout plan. Governance is where hidden costs show up. Compare permission boundaries, audit needs, export options, SSO expectations, and whether the deployment model matches your security review.
Export quality and handoff
Winner: FigJam. For export quality and handoff, FigJam is the safer default because its catalog profile fits the way workshop-heavy product and design teams usually evaluate this decision: workflow fit, rollout cost, ownership model, and how quickly the team can prove value with real data. FigJam is positioned as figma's online whiteboard, while Mural is positioned as visual work and collaboration; that difference matters when the comparison moves from a feature checklist into daily operation. If your team is using this category for teams that run planning sessions, maps, retros, and async visual collaboration, test the winner against one production workflow, one admin workflow, and one reporting workflow before committing. Mural can still be the better pick when its ecosystem, existing contracts, or migration path reduces change management, but it asks for a more deliberate rollout plan.
Admin controls for large workshops
Winner: FigJam. For admin controls for large workshops, FigJam is the safer default because its catalog profile fits the way workshop-heavy product and design teams usually evaluate this decision: workflow fit, rollout cost, ownership model, and how quickly the team can prove value with real data. FigJam is positioned as figma's online whiteboard, while Mural is positioned as visual work and collaboration; that difference matters when the comparison moves from a feature checklist into daily operation. If your team is using this category for teams that run planning sessions, maps, retros, and async visual collaboration, test the winner against one production workflow, one admin workflow, and one reporting workflow before committing. Mural can still be the better pick when its ecosystem, existing contracts, or migration path reduces change management, but it asks for a more deliberate rollout plan.
Pricing for occasional collaborators
Winner: FigJam. For pricing for occasional collaborators, FigJam is the safer default because its catalog profile fits the way workshop-heavy product and design teams usually evaluate this decision: workflow fit, rollout cost, ownership model, and how quickly the team can prove value with real data. FigJam is positioned as figma's online whiteboard, while Mural is positioned as visual work and collaboration; that difference matters when the comparison moves from a feature checklist into daily operation. If your team is using this category for teams that run planning sessions, maps, retros, and async visual collaboration, test the winner against one production workflow, one admin workflow, and one reporting workflow before committing. Mural can still be the better pick when its ecosystem, existing contracts, or migration path reduces change management, but it asks for a more deliberate rollout plan. Cost should be modeled over twelve months, not from the first plan label. Include seats, usage, storage, integrations, onboarding, and the time spent recreating automations.
Pricing deep-dive
FigJam
- Free plan: available for evaluation or limited production use in online whiteboards.
- Entry paid tier: starts from free, with paid usage or feature upgrades varying by plan.
- Pricing model: freemium; license is proprietary; deployment type is saas.
Mural
- Free plan: not listed publicly.
- Entry paid tier: starts at $12/month according to the catalog.
- Pricing model: paid; license is proprietary; deployment type is saas.
Pricing verdict: FigJam has the easier evaluation path because it lists a free plan. That does not automatically make it cheaper in production: teams still need to check usage limits, admin features, storage, integrations, and support tiers. FigJam is cataloged as: Free plan: available for evaluation or limited production use in online whiteboards. Entry paid tier: starts from free, with paid usage or feature upgrades varying by plan. Pricing model: freemium; license is proprietary; deployment type is saas. Mural is cataloged as: Free plan: not listed publicly. Entry paid tier: starts at $12/month according to the catalog. Pricing model: paid; license is proprietary; deployment type is saas. The pricing verdict is to pilot the free or lower-commitment option first, then compare the plan that actually supports your required workflow.
How to migrate from FigJam to Mural
What real users say
FigJam: FigJam users usually praise the parts that match its positioning as figma's online whiteboard. The recurring criticism is predictable: once teams push it beyond that core use case, they run into plan limits, integration gaps, admin overhead, or migration work that was not obvious during evaluation.
Mural: Mural users usually praise the parts that match its positioning as visual work and collaboration. Complaints tend to cluster around pricing clarity, onboarding effort, reporting flexibility, or the amount of manual process needed to keep the system accurate over time.
Sources: Pattern synthesized from catalog data, vendor positioning, public pricing availability, and common review themes; verify current review excerpts before quoting users directly.
Final verdict
Choose FigJam if...
- Choose FigJam if your team needs figma's online whiteboard and that positioning matches the work people will do every week.
- Choose FigJam if its pricing model, deployment type, and governance profile are easier to approve than forcing Mural into the same workflow.
- Choose FigJam if migration risk is lower because your current data model, integrations, or team habits already resemble its default setup.
Choose Mural if...
- Choose Mural if your team needs visual work and collaboration and would otherwise customize FigJam heavily to fit.
- Choose Mural if it gives workshop-heavy product and design teams a clearer path for teams that run planning sessions, maps, retros, and async visual collaboration without adding admin work after launch.
- Choose Mural if its free plan, paid entry point, open-source status, or managed service model better fits your procurement constraints.
Consider neither if: Consider neither if you need a fundamentally different online whiteboards model: open-source control when both are managed, managed support when both require ownership, or a narrower specialist tool for one workflow. In that case, review the broader category page and adjacent comparisons before committing.