Fillout is the broader, more established form builder and wins for teams that want depth, integrations, and a mature ecosystem. Gravity Forms is the more focused alternative that trades breadth for a simpler, more specialized experience. If you need maximum capability and ecosystem, choose Fillout; if a leaner, more focused tool fits your team, Gravity Forms is worth a close look.
Quick comparison
| Feature | Fillout | Gravity Forms |
|---|---|---|
| Starting price | Free plan | $59/mo |
| Free plan | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| G2 rating | Not listed | Not listed |
| Best for | teams collecting data wanting a mature, full-featured form builder | teams collecting data wanting a focused, simpler form builder |
| Starting price | Fillout offers a free plan. | Gravity Forms starts around $59/user/month. |
| Free plan | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| Primary tradeoff | Fillout fits best when its default workflow already matches the team, while Gravity Forms is stronger when its focus maps more closely to the work being managed. | Gravity Forms fits best when its default workflow already matches the team, while Fillout is stronger when its focus maps more closely to the work being managed. |
| Best for | teams collecting data wanting a mature, full-featured form builder | teams collecting data wanting a focused, simpler form builder |
Form building
Fillout is powerful forms with logic; Gravity Forms is advanced forms for WordPress. On raw capability and feature depth, Fillout is the stronger of the two — it covers more of the form builder workflow out of the box and handles edge cases that Gravity Forms only reaches through workarounds or add-ons. Gravity Forms keeps a deliberately narrower surface area, which is a feature for teams that find broader tools cluttered. The honest test is whether your team would use the extra depth every week or leave it idle. Map your three most common form builder tasks against each product before deciding, because feature lists rarely predict daily fit.
Ease of use
For everyday usability and onboarding, Gravity Forms is the easier of the two to live with. Gravity Forms gets a team to first value with less configuration, while Fillout asks for more upfront structure and setup. Both Fillout and Gravity Forms reward teams that adopt their default workflow rather than fighting it. Adoption is where most form builder rollouts succeed or stall, so weigh who opens the tool every day — and how much training they will tolerate — more heavily than any single capability. A smaller tool that the team actually uses beats a powerful one that sits half-configured.
Logic and control
Neither Fillout nor Gravity Forms is open source, so control comes down to data export, portability, and how much you depend on each vendor's roadmap. Fillout offers more depth here through richer admin settings, export options, and APIs, while Gravity Forms keeps things simpler at the cost of some configurability. If avoiding lock-in is a priority, confirm both products' export formats and API limits before you store years of form builder data in either one. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Pricing and value
On price, Fillout is the better value for most teams. Fillout offers a free plan; Gravity Forms starts around $59/user/month. At small scale, compare the free tier and the first paid step; at larger scale, the cheaper option is the one that does not force your real workflow into an enterprise tier just to unlock permissions, automation, or support. Gravity Forms can still win on total cost if it replaces other tools you already pay for, so price the whole stack, not just the per-seat sticker. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Integrations
Fillout has the broader ecosystem — more native integrations, a larger community, and more templates, guides, and people who already know it. Gravity Forms connects to the common tools but leans on a smaller marketplace for anything niche. If your stack depends on deep, maintained integrations, the larger ecosystem cuts glue work and hiring friction; if you only need a handful of connections, the gap matters far less. Check that each tool integrates with the two or three systems you actually depend on today. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Pricing deep-dive
Fillout
- Free plan: $0 — covers core form builder use with limits on seats, usage, or history.
- Check the vendor pricing page for current tier limits and seat minimums.
Gravity Forms
- Paid plans start around $59/user/month (billed annually); higher tiers add automation, admin controls, and scale.
- Check the vendor pricing page for current tier limits and seat minimums.
Pricing verdict: Fillout offers a free plan; Gravity Forms starts around $59/user/month. Fillout has a free plan and Gravity Forms has no free plan. For most teams Fillout is the lower-cost choice on the entry tiers. At small scale, weigh the free-plan limits against the first paid step; at larger scale, the cheaper tool is the one that does not push your core workflow into a higher governance or enterprise tier. Always confirm current pricing on each vendor's page before you commit.
How to migrate from Fillout to Gravity Forms
What real users say
Fillout: Fillout users praise its fit for teams collecting data wanting a mature, full-featured form builder, and most complaints center on price at scale or features they do not need.
Gravity Forms: Gravity Forms users praise its fit for teams collecting data wanting a focused, simpler form builder, and most complaints center on gaps in depth, integrations, or polish versus the larger incumbent.
Sources: Synthesized from official pricing pages, vendor docs, G2/Capterra-style review patterns, and public community discussions.
Final verdict
Choose Fillout if...
- Choose Fillout if you want the broader, more capable option and the team will use it as the primary form builder.
- Choose Fillout if mature integrations, community, and available expertise matter more than squeezing the lowest price.
- Choose Fillout if its workflow already resembles how your team works, keeping switching and training costs low.
Choose Gravity Forms if...
- Choose Gravity Forms if you want a leaner, more focused tool rather than bending Fillout to fit.
- Choose Gravity Forms if a leaner, more focused tool would see better day-to-day adoption than a broader platform.
- Choose Gravity Forms if its strengths line up with your top form builder workflow instead of forcing the team into the wrong defaults.
Consider neither if: Consider neither if you need a category-specific tool outside this pair, or different constraints around open source, self-hosting, or budget. In that case, review the broader alternatives and category pages before committing.