G2 is the broader, more established review management tool and wins for teams that want depth, integrations, and a mature ecosystem. Broadly is the more focused alternative that trades breadth for a simpler, more specialized experience. If you need maximum capability and ecosystem, choose G2; if a leaner, more focused tool fits your team, Broadly is worth a close look.
Quick comparison
| Feature | G2 | Broadly |
|---|---|---|
| Starting price | Free plan | Free |
| Free plan | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| G2 rating | Not listed | Not listed |
| Best for | local and online businesses wanting a mature, full-featured review management tool | local and online businesses wanting a focused, simpler review management tool |
| Starting price | G2 offers a free plan. | Broadly uses quote-based pricing. |
| Free plan | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| Primary tradeoff | G2 fits best when its default workflow already matches the team, while Broadly is stronger when its focus maps more closely to the work being managed. | Broadly fits best when its default workflow already matches the team, while G2 is stronger when its focus maps more closely to the work being managed. |
| Best for | local and online businesses wanting a mature, full-featured review management tool | local and online businesses wanting a focused, simpler review management tool |
Review collection
G2 is the software review marketplace; Broadly is reviews and leads for local business. On raw capability and feature depth, G2 is the stronger of the two — it covers more of the review management tool workflow out of the box and handles edge cases that Broadly only reaches through workarounds or add-ons. Broadly keeps a deliberately narrower surface area, which is a feature for teams that find broader tools cluttered. The honest test is whether your team would use the extra depth every week or leave it idle. Map your three most common review management tool tasks against each product before deciding, because feature lists rarely predict daily fit.
Ease of use
For everyday usability and onboarding, Broadly is the easier of the two to live with. Broadly gets a team to first value with less configuration, while G2 asks for more upfront structure and setup. Both G2 and Broadly reward teams that adopt their default workflow rather than fighting it. Adoption is where most review management tool rollouts succeed or stall, so weigh who opens the tool every day — and how much training they will tolerate — more heavily than any single capability. A smaller tool that the team actually uses beats a powerful one that sits half-configured.
Response and control
Neither G2 nor Broadly is open source, so control comes down to data export, portability, and how much you depend on each vendor's roadmap. G2 offers more depth here through richer admin settings, export options, and APIs, while Broadly keeps things simpler at the cost of some configurability. If avoiding lock-in is a priority, confirm both products' export formats and API limits before you store years of review management tool data in either one. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Pricing and value
On price, G2 is the better value for most teams. G2 offers a free plan; Broadly uses quote-based pricing. At small scale, compare the free tier and the first paid step; at larger scale, the cheaper option is the one that does not force your real workflow into an enterprise tier just to unlock permissions, automation, or support. Broadly can still win on total cost if it replaces other tools you already pay for, so price the whole stack, not just the per-seat sticker. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Integrations
G2 has the broader ecosystem — more native integrations, a larger community, and more templates, guides, and people who already know it. Broadly connects to the common tools but leans on a smaller marketplace for anything niche. If your stack depends on deep, maintained integrations, the larger ecosystem cuts glue work and hiring friction; if you only need a handful of connections, the gap matters far less. Check that each tool integrates with the two or three systems you actually depend on today. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Pricing deep-dive
G2
- Free plan: $0 — covers core review management tool use with limits on seats, usage, or history.
- Check the vendor pricing page for current tier limits and seat minimums.
Broadly
- Pricing is quote-based — contact sales for current tiers.
- Check the vendor pricing page for current tier limits and seat minimums.
Pricing verdict: G2 offers a free plan; Broadly uses quote-based pricing. G2 has a free plan and Broadly has no free plan. For most teams G2 is the lower-cost choice on the entry tiers. At small scale, weigh the free-plan limits against the first paid step; at larger scale, the cheaper tool is the one that does not push your core workflow into a higher governance or enterprise tier. Always confirm current pricing on each vendor's page before you commit.
How to migrate from G2 to Broadly
What real users say
G2: G2 users praise its fit for local and online businesses wanting a mature, full-featured review management tool, and most complaints center on price at scale or features they do not need.
Broadly: Broadly users praise its fit for local and online businesses wanting a focused, simpler review management tool, and most complaints center on gaps in depth, integrations, or polish versus the larger incumbent.
Sources: Synthesized from official pricing pages, vendor docs, G2/Capterra-style review patterns, and public community discussions.
Final verdict
Choose G2 if...
- Choose G2 if you want the broader, more capable option and the team will use it as the primary review management tool.
- Choose G2 if mature integrations, community, and available expertise matter more than squeezing the lowest price.
- Choose G2 if its workflow already resembles how your team works, keeping switching and training costs low.
Choose Broadly if...
- Choose Broadly if you want a leaner, more focused tool rather than bending G2 to fit.
- Choose Broadly if a leaner, more focused tool would see better day-to-day adoption than a broader platform.
- Choose Broadly if its strengths line up with your top review management tool workflow instead of forcing the team into the wrong defaults.
Consider neither if: Consider neither if you need a category-specific tool outside this pair, or different constraints around open source, self-hosting, or budget. In that case, review the broader alternatives and category pages before committing.