Close is an inside-sales CRM built around the phone: built-in power dialer, predictive dialer, call recording, SMS sequences, and email automation are native features. Kommo is a messaging-first CRM for teams that sell through WhatsApp, Telegram, and Instagram. These tools serve almost opposite customer profiles. Close is for high-volume outbound SDR and AE teams dialing lists. Kommo is for relationship-driven sales where the conversation happens in a chat app.
Quick comparison
| Feature | Kommo | Close |
|---|---|---|
| Starting price | $15/mo | $49/mo |
| Free plan | No | No |
| Open source | No | No |
| Self-hostable | No | No |
| G2 rating | Not listed | Not listed |
| Best for | Small sales teams selling through WhatsApp, Telegram, or Instagram DMs | Inside sales teams running high-volume outbound calls and email sequences |
| Starting price | Paid plans start at $15/month. | Paid plans start at $49/month. |
| Free plan | No | No |
| Open source | No | No |
| Self-hostable | No | No |
| Deployment model | saas | saas |
| Best for | crm software teams starting around $15/month | crm software teams starting around $49/month |
| Primary risk | Paid tiers may become expensive as seats, usage, or governance needs grow. | Paid tiers may become expensive as seats, usage, or governance needs grow. |
Pipeline and data model
Close has a clean, activity-centric pipeline designed for inside sales: deals linked to leads, contacts, and companies with full activity history (calls, emails, SMS) automatically logged. Its Smart Views let reps filter leads by custom criteria to prioritize their day. Kommo's pipeline is conversation-first — deals are essentially messaging threads moved through Kanban stages. For teams with structured outbound cadences and clear qualification criteria, Close's pipeline model is more aligned with the workflow. For teams whose pipeline is literally a series of WhatsApp conversations, Kommo fits better.
Calling and outbound sequences
Close wins this decisively. Its built-in power dialer and predictive dialer let reps queue up hundreds of calls with automatic logging, call recordings, and voicemail drop. Multi-channel sequences (call + email + SMS) can be built and automated natively. There is no third-party calling tool required. Kommo has no built-in dialer and calling is not its focus. For teams where reps make 50+ calls per day or run structured outbound sequences, Close is purpose-built for that motion in ways Kommo cannot match.
Messaging channel support
Kommo leads on messaging integrations: WhatsApp Business API, Telegram, Instagram Direct, Facebook Messenger, and Viber all feed into a unified inbox with pipeline automation and chatbots. Close supports SMS and email sequences natively but has no native WhatsApp or Telegram integration. For businesses where deals happen in messaging apps — common in Latin America, Southeast Asia, and DTC businesses globally — Kommo's messaging layer is a core capability that Close cannot replicate without third-party tools.
Reporting and activity analytics
Close has strong reporting for sales teams: call activity reports, sequence performance analytics, rep leaderboards, deal velocity tracking, and revenue forecasting. Activity-based metrics (calls made, emails sent, response rates) are first-class in Close, which aligns with its inside-sales philosophy of managing inputs, not just deal status. Kommo's reporting covers pipeline stage conversions and conversation metrics but lacks the call and sequence analytics that make Close reporting actionable for SDR teams.
Ease of adoption
Kommo is easier and cheaper to get started with ($15/user/month vs Close's $49/user/month). Close's lower tier has most core features but teams typically need Business or higher to unlock power dialing and advanced sequences. For a small team evaluating both, Kommo's cost and simpler setup are meaningful advantages. Close does have a fast setup process once you're past pricing, and its reps-first UX is generally praised. But the entry cost gap is significant enough that Kommo is the lower-friction option for teams that aren't committed to high-volume outbound.
Cost at team scale
Kommo starts at $15/user/month. Close starts at $49/user/month and the features that make it worth the premium — power dialing, predictive dialer, advanced sequences — are on higher tiers. A 10-rep team on Close Business runs $1,490+/month. That same team on Kommo runs under $300/month. The math only works in Close's favor if your team's outbound motion generates enough pipeline to justify the per-seat cost. For teams not running high-volume dialing, Close is expensive relative to its value.
Pricing deep-dive
Kommo
- Free plan: not listed publicly.
- Entry paid tier: starts at $15/month.
- Pricing model: paid; license is proprietary; deployment type is saas.
Close
- Free plan: not listed publicly.
- Entry paid tier: starts at $49/month.
- Pricing model: paid; license is proprietary; deployment type is saas.
Pricing verdict: Kommo is significantly cheaper: $15/user/month versus Close's $49/user/month entry price, and Close's most valuable features (power dialer, predictive dialer) are on higher tiers. Close justifies its premium only for teams running high-volume outbound calling. For messaging-driven sales, Kommo wins on both price and fit.
How to migrate from Kommo to Close
What real users say
Kommo: Kommo users love the WhatsApp and messaging integration for businesses that sell through chat. The pipeline visualization and chatbot builder get strong reviews. Complaints: limited reporting, no free tier, and the product isn't useful for teams that don't rely on messaging apps.
Close: Close users consistently rate the built-in calling features as exceptional — the power dialer and call quality are frequently highlighted. The Smart Views and sequence automation are praised. Complaints: pricing is high for small teams, the UI can feel dense, and customer support responsiveness has drawn mixed reviews.
Sources: Pattern synthesized from catalog data, vendor positioning, and public review themes; verify on G2 or Capterra before quoting directly.
Final verdict
Choose Kommo if...
- Choose Kommo if your sales conversations happen primarily in WhatsApp, Telegram, or Instagram and you need deals and chats in one place.
- Choose Kommo if you are a small team with a limited budget and don't run high-volume outbound calling.
- Choose Kommo if chatbot-based lead qualification and messaging automation are part of your inbound process.
Choose Close if...
- Choose Close if your team does high-volume outbound calling and needs a power dialer, predictive dialer, and call recording built in.
- Choose Close if you run structured multi-channel sales sequences (call + email + SMS) and need sequence analytics to optimize performance.
- Choose Close if your deal motion is primarily phone and email driven rather than messaging-app driven.
Consider neither if: Consider neither if you need a free CRM tier (look at HubSpot CRM Free or Freshsales), an open-source self-hosted CRM (look at Twenty or SuiteCRM), or a relationship intelligence CRM that auto-enriches from email (look at Attio or Affinity).