UserVoice is the broader, more established product feedback tool and wins for teams that want depth, integrations, and a mature ecosystem. Frill is the lighter, more affordable option that covers the core product feedback tool workflow for less. If you need maximum capability and ecosystem, choose UserVoice; if lower cost and simplicity matter more, Frill is the stronger-value pick.
Quick comparison
| Feature | UserVoice | Frill |
|---|---|---|
| Starting price | Free | Free plan |
| Free plan | No | Yes |
| Open source | No | No |
| Self-hostable | No | No |
| G2 rating | Not listed | Not listed |
| Best for | product teams wanting a mature, full-featured product feedback tool | product teams on a tighter budget |
| Starting price | UserVoice uses quote-based pricing. | Frill offers a free plan. |
| Free plan | No | Yes |
| Open source | No | No |
| Self-hostable | No | No |
| Primary tradeoff | UserVoice fits best when its default workflow already matches the team, while Frill is stronger when its focus maps more closely to the work being managed. | Frill fits best when its default workflow already matches the team, while UserVoice is stronger when its focus maps more closely to the work being managed. |
| Best for | product teams wanting a mature, full-featured product feedback tool | product teams on a tighter budget |
Feedback collection
UserVoice is product feedback management; Frill is collect feedback and announce updates. On raw capability and feature depth, UserVoice is the stronger of the two — it covers more of the product feedback tool workflow out of the box and handles edge cases that Frill only reaches through workarounds or add-ons. Frill keeps a deliberately narrower surface area, which is a feature for teams that find broader tools cluttered. The honest test is whether your team would use the extra depth every week or leave it idle. Map your three most common product feedback tool tasks against each product before deciding, because feature lists rarely predict daily fit.
Ease of use
For everyday usability and onboarding, Frill is the easier of the two to live with. Frill gets a team to first value with less configuration, while UserVoice asks for more upfront structure and setup. Both UserVoice and Frill reward teams that adopt their default workflow rather than fighting it. Adoption is where most product feedback tool rollouts succeed or stall, so weigh who opens the tool every day — and how much training they will tolerate — more heavily than any single capability. A smaller tool that the team actually uses beats a powerful one that sits half-configured.
Prioritization and control
Neither UserVoice nor Frill is open source, so control comes down to data export, portability, and how much you depend on each vendor's roadmap. UserVoice offers more depth here through richer admin settings, export options, and APIs, while Frill keeps things simpler at the cost of some configurability. If avoiding lock-in is a priority, confirm both products' export formats and API limits before you store years of product feedback tool data in either one. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Pricing and value
On price, Frill is the better value for most teams. UserVoice uses quote-based pricing; Frill offers a free plan. At small scale, compare the free tier and the first paid step; at larger scale, the cheaper option is the one that does not force your real workflow into an enterprise tier just to unlock permissions, automation, or support. UserVoice can still win on total cost if it replaces other tools you already pay for, so price the whole stack, not just the per-seat sticker. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Integrations
UserVoice has the broader ecosystem — more native integrations, a larger community, and more templates, guides, and people who already know it. Frill connects to the common tools but leans on a smaller marketplace for anything niche. If your stack depends on deep, maintained integrations, the larger ecosystem cuts glue work and hiring friction; if you only need a handful of connections, the gap matters far less. Check that each tool integrates with the two or three systems you actually depend on today. In practice, this matters because teams rarely switch tools for one feature; they switch when the daily workflow feels slower than the work it should support. Test one real use case in each before committing.
Pricing deep-dive
UserVoice
- Pricing is quote-based — contact sales for current tiers.
- Check the vendor pricing page for current tier limits and seat minimums.
Frill
- Free plan: $0 — covers core product feedback tool use with limits on seats, usage, or history.
- Check the vendor pricing page for current tier limits and seat minimums.
Pricing verdict: Uservoice uses quote-based pricing; Frill offers a free plan. UserVoice has no free plan and Frill has a free plan. For most teams Frill is the lower-cost choice on the entry tiers. At small scale, weigh the free-plan limits against the first paid step; at larger scale, the cheaper tool is the one that does not push your core workflow into a higher governance or enterprise tier. Always confirm current pricing on each vendor's page before you commit.
How to migrate from UserVoice to Frill
What real users say
UserVoice: UserVoice users praise its fit for product teams wanting a mature, full-featured product feedback tool, and most complaints center on price at scale or features they do not need.
Frill: Frill users praise its fit for product teams on a tighter budget, and most complaints center on gaps in depth, integrations, or polish versus the larger incumbent.
Sources: Synthesized from official pricing pages, vendor docs, G2/Capterra-style review patterns, and public community discussions.
Final verdict
Choose UserVoice if...
- Choose UserVoice if you want the broader, more capable option and the team will use it as the primary product feedback tool.
- Choose UserVoice if mature integrations, community, and available expertise matter more than squeezing the lowest price.
- Choose UserVoice if its workflow already resembles how your team works, keeping switching and training costs low.
Choose Frill if...
- Choose Frill if you want a lower-cost, simpler option rather than bending UserVoice to fit.
- Choose Frill if its lower entry price and free or cheaper tiers map better to your budget and usage.
- Choose Frill if its strengths line up with your top product feedback tool workflow instead of forcing the team into the wrong defaults.
Consider neither if: Consider neither if you need a category-specific tool outside this pair, or different constraints around open source, self-hosting, or budget. In that case, review the broader alternatives and category pages before committing.