Quantive Results (formerly Gtmhub) and WorkBoard are both enterprise OKR platforms, but they approach the category differently. Quantive leads on data integrations — its 200+ integration marketplace lets teams pull KPIs directly from Salesforce, Jira, HubSpot, and dozens of other systems to auto-update key results without manual entry. WorkBoard goes deeper on enterprise strategy execution, with dedicated modules for leadership alignment, strategy-to-execution cascades, and executive business reviews that Quantive only partially covers. Quantive publishes a starting price of $7/user/month; WorkBoard requires a sales conversation with no public pricing.
Quick comparison
| Feature | Quantive Results | WorkBoard |
|---|---|---|
| Starting price | Free | Free |
| Free plan | No | No |
| Open source | No | No |
| Self-hostable | No | No |
| G2 rating | Not listed | Not listed |
| Best for | data-driven OKR teams who want KPIs auto-populated from existing tools and a rich integration marketplace | large enterprises running top-down strategy execution programs where leadership alignment and executive reporting are as important as the OKRs themselves |
| Starting price | ~$7/user/month (Scale plan, billed annually) | Custom pricing — requires sales contact |
| Free plan | No | No |
| Open source | No | No |
| Self-hostable | No | No |
| Integration marketplace | 200+ integrations (Salesforce, Jira, HubSpot, Google Sheets, etc.) | Integrations available but smaller marketplace |
| Auto-updating key results | Yes — pull KPIs from connected data sources | Supported but more manual configuration |
| Strategy execution workflows | OKR-focused; some strategy modules | Deep strategy-to-execution with dedicated leadership modules |
| Executive business review support | Basic reporting | Native EBR and leadership alignment workflows |
| Primary buyer | Revenue ops, product, and growth teams | C-suite, strategy office, and enterprise HR |
OKR setup and goal tracking
Quantive Results has a mature OKR engine built around the classic Objectives and Key Results framework. Setting up objectives, cascading them across teams, and tracking progress is straightforward — the UI guides teams through the OKR hierarchy without requiring extensive admin configuration. The check-in system prompts team members on a configurable cadence, and progress rolls up automatically from individual key results to parent objectives. WorkBoard's OKR setup is capable but organized around a broader 'Outcomes' framework that includes strategic priorities, initiatives, and metrics alongside traditional OKRs. This is more powerful for organizations that need a unified view of strategy, priorities, and execution — but it adds onboarding complexity for teams that just want to run quarterly OKRs. For teams new to OKRs or running a straightforward quarterly cycle, Quantive is faster to configure and easier to explain to teams. For large organizations with a mature strategy function that needs OKRs to be one layer in a broader performance architecture, WorkBoard's framework pays off.
Data integrations and auto-updating KPIs
The largest practical advantage Quantive has over WorkBoard is its integration marketplace. With over 200 native integrations, Quantive can pull live data from Salesforce (deals closed, pipeline), Jira (tickets completed, velocity), HubSpot (leads, MQLs), Google Analytics, and dozens of other systems to automatically update key results without manual data entry. When a sales team's key result is 'close 50 new accounts,' the number updates daily from Salesforce without anyone touching the OKR platform. This eliminates the weekly check-in friction that causes most OKR programs to lose momentum within two quarters. WorkBoard supports integrations with major enterprise systems including Salesforce, ServiceNow, and Microsoft tools, but the marketplace is smaller and connecting to niche data sources requires more custom configuration. For organizations whose key results map cleanly to metrics already tracked in existing software, Quantive's integration breadth is a substantial operational advantage. Teams that manually update their OKR progress every week will feel the difference within a month.
Strategy execution and leadership alignment
WorkBoard's differentiator is its depth in enterprise strategy execution beyond the OKR framework itself. It provides dedicated modules for strategy maps that link corporate strategy to divisional priorities and team-level OKRs in a visual cascade. Leadership teams can use WorkBoard for quarterly business reviews, with structured templates for presenting strategy progress, surfacing risks, and making resource allocation decisions. The platform supports 'Strategy Reviews' as a native workflow — not just a reporting feature, but a structured process with roles, agendas, and follow-up actions. Quantive's reporting is solid but more OKR-centric. Its dashboards show progress against objectives and key results clearly, but the tooling for running leadership alignment meetings or conducting formal strategy reviews requires more customization. For organizations where the Chief Strategy Officer or CHRO is driving the OKR program as part of a broader strategic planning process, WorkBoard provides a more complete system. For teams where OKRs are primarily a product or engineering management tool, Quantive's depth is more than sufficient.
Ease of adoption and team engagement
OKR software adoption fails most often at the team member level — the people who are supposed to update their key results weekly but do not. Quantive addresses this with configurable weekly check-ins, nudge notifications, and a clean mobile experience. The UI is approachable for individual contributors who may not be deeply invested in the strategy process. Quantive also offers a substantial library of OKR examples and templates for common functions (engineering, sales, marketing, HR) that help teams write their first OKRs without starting from a blank page. WorkBoard is more powerful but more complex. The platform's depth — strategy maps, multiple frameworks, leadership workflows — creates more surface area for non-power-users to get lost in. Enterprise deployments typically require dedicated program management and change management investment to drive adoption. The upside is that organizations willing to invest in rollout get a more comprehensive system. The downside is that teams that underestimate the change management effort see poor adoption despite strong executive sponsorship. Quantive is the safer bet for organizations doing OKRs for the first time or running with limited dedicated program support.
Reporting and OKR visibility
Quantive's reporting layer is well-developed. Teams can build custom dashboards showing objective progress by team, department, or company level. The Insights product (available on higher tiers) provides analytics on OKR quality, check-in frequency, and alignment across the organization. Leaders can see at a glance which teams are on track, which key results are at risk, and where alignment gaps exist between company and team-level objectives. WorkBoard's reporting is tailored to the executive audience — strategy review decks, outcome summaries, and leadership alignment views are strong. But the flexibility of Quantive's dashboard builder for operational teams is greater. Program managers running OKR cycles who need to report on adoption metrics, identify stale objectives, and surface at-risk KRs will find Quantive's tooling more immediately useful. The tradeoff is that WorkBoard's executive-facing reporting is better structured for board-level or CEO-level audiences, while Quantive's is better for program managers and operations teams.
Pricing and accessibility
Quantive publishes its pricing — the Scale plan starts at approximately $7/user/month billed annually, with a Teams plan available for smaller organizations. This transparency allows organizations to evaluate the tool, model costs, and build a business case without engaging a sales team. WorkBoard has no public pricing and requires a sales conversation before any number is shared. For budget-conscious buyers or procurement processes that require competitive pricing upfront, this is a friction point. In practice, WorkBoard is positioned as a premium enterprise solution, and its contract size typically reflects that. Organizations with 500+ seat deployments managed through strategic procurement processes will negotiate pricing in both cases. For mid-market organizations under 500 employees that want to self-serve an OKR evaluation, Quantive's pricing transparency and available trial make it significantly easier to get started without a sales cycle.
Pricing deep-dive
Quantive Results
- Teams plan: available for smaller organizations, contact for pricing
- Scale plan: approximately $7/user/month (billed annually)
- Enterprise plan: custom pricing with advanced security, dedicated CSM, and SLA
- No free plan; free trial available
WorkBoard
- Enterprise-only pricing — no public tiers
- Requires sales contact and demo before pricing is shared
- Typically deployed in organizations with 500+ employees
- No free plan or trial without sales engagement
Pricing verdict: Quantive is the more accessible option for mid-market organizations: published pricing starting around $7/user/month and a path to get started without a sales call. WorkBoard's lack of public pricing signals its target market — large enterprise accounts where procurement is a process, not a self-serve evaluation. For organizations under 500 employees comparing OKR software, Quantive wins on evaluation accessibility alone. For Fortune 1000 companies with dedicated strategy and procurement teams, WorkBoard's pricing is determined through negotiation and total contract value often justifies the premium for the additional strategy execution depth.
How to migrate from Quantive to WorkBoard
What real users say
Quantive Results: Quantive users consistently praise the integration marketplace and the quality of auto-updating key results from live data sources. G2 reviewers highlight time savings from not manually updating OKRs. Common criticism is that the UI has improved significantly since the Gtmhub rebrand but still trails some competitors on visual design.
WorkBoard: WorkBoard earns strong marks from enterprise strategy officers and large-company HR leaders who need a system that mirrors how senior leadership thinks about strategy. Criticism centers on the complexity of onboarding, the cost relative to simpler OKR tools, and the requirement for sustained program management investment to drive adoption.
Sources: Synthesized from G2, Gartner Peer Insights, Capterra reviews, and analyst commentary. Verify current reviews before making a procurement decision.
Final verdict
Choose Quantive Results if...
- Choose Quantive if your team wants key results to auto-update from existing data sources — Salesforce, Jira, HubSpot, and 200+ other integrations eliminate manual check-in friction that kills most OKR programs.
- Choose Quantive if transparent pricing, self-serve evaluation, and faster time-to-value matter — the published $7/user/month starting point avoids a lengthy sales process.
- Choose Quantive if your organization is under 500 employees or running OKRs primarily at the product, engineering, or revenue team level without a dedicated strategy function.
Choose WorkBoard if...
- Choose WorkBoard if your organization is running a top-down strategy execution program where the C-suite and board need to see strategy cascade from corporate priorities to team OKRs in a single system.
- Choose WorkBoard if your company already runs structured quarterly business reviews and needs a platform that supports EBR preparation, leadership alignment, and strategy review workflows natively.
- Choose WorkBoard if OKRs are one layer in a broader enterprise performance management architecture and you need a vendor with enterprise support, dedicated implementation resources, and a contract structure to match.
Consider neither if: Consider Lattice or 15Five if OKRs need to be tightly integrated with performance reviews, 1:1s, and continuous feedback — tools purpose-built for the full performance management lifecycle handle that combination better than standalone OKR platforms.